Nowadays, families who choose to enrol their children in a private school are likely to base their decision on the one that provides the most useful information More often than not, they chose from those that appeared in the top pages of browser platforms like Google, Firefox or Bing. You probably know by now that if you want to get your school website in front of parents looking for a private school, you have to apply SEO to your school’s marketing strategies.
Search engine optimization (SEO) in general is a digital marketing technique of making a brand of a product, service or institution more visible to people seeking information via web browsers. Visibility here denotes getting your website, social media posts, adverts or anything you have publsied in the world wide web, included as responses in the initial pages of the search engine results or SERPs.
What Should SEO for School be Like?
SEO for schools should be more specific to make it easier for search engine crawlers to categorize your school name as relevant answer to a search query.
A common example is a parent who uses the text “private middle school near me” as search words. Let us say that Google identifies that parent’s location as Torrance City in the Los Angeles metropolitan area, Google’s search engine will include your school in its index of websites for private middle schools in Torrance.
Now if your website or your promotional materials use the keywords or keyphrase “private middle school in Torrance,” any content you have published using that keyphrase will increase your chances of appearing in the top pages of SERPs.
Still, in order to qualify as a potential match, it’s important that the keyphrase appear in a valuable content. A content that is valuable may be carried by another education website, or in related niches such as parenting or online learning programs.
Keywords or keyphrases are critical in terms of categorization as a potential answer to searches, but will have value only if their usage are optimized.
Optimizing a School’s Web Content to Increase Relevance as a Search Engine Result
SEO for schools is basically about providing searchers with the information they need using any of the web browser platforms. Search engines are actually technical in nature because they work according to algorithms. This suggests that there are ways you can improve your school’s chances of being ranked high as the most relevant provider of information.
Perform Dilligent Keyword Research
Since algorithms deal with keywords or keyphrases, perform a diligent research about keywords that can best describe the kind of education your school is offering. The great news is that there are now websites that provide tools known as rank checker keywords. The goal is to determine keywords not only because they rank high but also the most relevant to all information associated to your school.
Use the Researched Keywords in Your Web Content
Optimization also means filling your web pages with the target keywords, but use them in ways relevant to your school and what it represents as an education provider in your location. Relevant target keywords are stronger if they appear as headlines, titles, meta descriptions, sub-captions or body text but make it a point not to overuse them.
Avoid Content Duplications When Linking Externally or Internally
Make certain not to duplicate or use similar contents appearing in web pages of other websites Target keywords must appear in unique content, and then optimized by linking them to your school website either as an external or internal link.